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There are an
enormous number of equestrian web site directories (or general interest
sites) - most of whom are chasing your advertising budget. They may
offer links, either as a text link or using your logo or advertising banners. Is it worth
spending hard cash to advertise on other people's web sites?
The answer to this question is
complicated. First, do they have the volume of traffic (visitors)
they claim. Many will claim a huge number of 'hits' but offer no
evidence to support their claims. Even if they do have a high
volume of visitors, are they the sort of visitors you want? And
what is a reasonable price?
We can advise you on these questions and
suggest both suitable sites to advertise on and a sensible budget.
We can also track your visitors and determine if your advertising budget
is being used to good effect. |
